In a move that has stunned my people, Evan Centipanti has jumped on-board to Prime Nutrition. What makes this announcement very shocking is that Evan has taking a huge risk leaving an established company which has been operating since 1977 for an upstart venture that has only been in business for less than a year. Has Evan simply lost his mind in abandoning his long tenure with Universal Nutrition for what could end up being a “fly by night” company??? Perhaps not……while Prime Nutrition is a new company, the owners are two guys who have been roaming around the bodybuilding and supplement industry for quite some time. Aaron Singerman and PJ Braun have established themselves as the masters of high impact network marketing through social media and creating products that people really want. From all accounts, Prime Nutrition is becoming an alpha-male in the supplement industry and Evan apparently wants to join them on their road trip to success. We certainly wish Evan luck in his new venture because he’ll need it.
Official Press Release:
It is with great excitement and pleasure, that on this day, Prime Nutrition is taking another giant leap in the ultra-competitive supplement industry. We are pleased to announce the signing of one of the brightest stars in all of professional bodybuilding, Evan Centopani, to a 5 year guaranteed contract that offers a truly unique opportunity for an athlete of Centopani’s stature.
Evan will not only be the face of the Prime Nutrition brand, but will also serve as an executive, working in new product and business development. He will be a lead formulator in all new products that hit the market world-wide and have an integral role in closed door meetings about future strategic planning. The terms of the agreement are in place to set-up Centopani long after his competitive bodybuilding days are behind him.
As many of you know, Centopani had been part of an established company for the past seven years, making this move one that didn’t come easy. However, the arrangement presented to Evan was one that he simply could not turn down. As fans of his know, he walks to the beat of his own drum and is meticulous before making decisions. It should come to no surprise that he took full advantage of this new beginning.
Centopani and President of Prime Nutrition, PJ Braun, have been close friends for over a decade. From pals, to training partners, and now business colleagues. Very rarely in business can you mix such a unique dynamic together; CEO of Prime Nutrition, Aaron Singerman, has also had the utmost respect and adulation for Evan for several years. Although the ink on this agreement is barely dry, the mutual admiration and like-mindedness is undeniable.
Stay tuned for more from Evan Centopani and Prime Nutrition about this industry rumbling announcement.