This was pretty much expected since its founder Robert Kennedy passed away. MuscleMag has filed for bankruptcy and has sent all of their workers home for the day. Below is the following email from From Terry Goodlad:
It’s been coming for a long time but Robert Kennedy Publishing, publishers of Oxygen, Reps, MuscleMag, American Curves, and Clean Eating Magazines closed their doors this morning and are no longer in business. I confirmed this today directly with Tosca Kennedy, owner of RKP.
They are not alone. Publishers of print magazines around the globe are experiencing a continuous drop in sales quarter after quarter and our fitness industry is not immune. RK Publishing is not the only one that was suffering but without naming names the distribution reports for the last quarter of 2012 reveal that the numbers are again significantly down, a trend that started years ago and still continues. Some of them are dismal and I wouldn’t be surprised to see other publishers go out of business soon.
I am making this post to hopefully offer a perspective that prevents the negative backlash directed toward Tosca that I absolutely expect will come right after everyone realizes it’s actually over and they pull out their fingers to fix blame. Placing blame is fools work and like always, fools will push it to the extreme and people get hurt. Tosca is not the one that made this happen but she is standing alone right now taking responsibility.
My point is that Tosca Reno took control of Robert Kennedy Publishing when her husband Robert Kennedy passed away 14 months ago. The business was struggling then and along with the loss of her husband Tosca was left to try and save a sinking ship in a sea filled with sinking ships. It’s not because of her that Oxygen is no longer in business.
I contacted her today and we briefly discussed what happened. I will keep that in confidence but I will say that I have worked for RKP for near 15 years now as well as many others around the globe and was well aware of the problems that RKP and that others struggle with.
As I have learned by past experience, when the adoring public has no use for you any longer the kind ones disappear, the malicious ones do what they can do obliterate you just for the fun of doing it.
Tosca is a good friend and has been since she met Bob. Bob Kennedy was the guy that gave me my start in the business and mentored me for years. I saw Tosca’s work ethic first hand and there are very few people I know that can hang with her, will sacrifice themselves as much as she does, and has the brain power and the courage to run a business of any size while keeping a family together. She has long since earned my respect and loyalty.
I would kindly ask that if you read or hear negative things about Tosca that you at least avoid fueling the comments unless you know her and feel it’s warranted. At best do the honorable thing and let those know that would say negative things that she owned and ran a magazine we all loved, that she wrote the clean eating books that have helped millions, that unless they know her beyond what she has contributed to our lives then they haven’t earned the right to say anything negative.
To those out there who are not able to make any better account of themselves than talking negatively about others that have done something positive with their life, helped others, and stood up for what they felt was right; Tosca may have made a necessary business decision today but don’t be foolish enough to think she stops existing just because the magazines do. You may just find yourself kissing her ass one day soon trying to make up for what you did when she briefly appeared to be down. Most of those kind of people have tough knees and are used to the taste of kissing ass so I doubt it would bother them much, but I doubt Tosca will forget.
Those that benefitted from the opportunities she presented or what she contributed to your life, she could probably use a reminder of how you impacted her life and how grateful you are for that.
Her Facebook page is https://www.facebook.com/toscareno